SEO or Search Engine Optimization is a tool that bloggers use to drive targeted traffic to their blogs. Then the blog owners use the SEO targeted search traffic to make more money blogging.
SEO or Search Engine Optimization is the use of certain key words used in blog posts, blog titles, etc. When the key words are searched for hopefully your blog will show up on the search engine and will bring lots of free traffic along with it.
For example my blog is a money making blog and I want to use certain key words about making money online. Now those previous key words are very competitive key words and even if I use them strategically or optimize my blog, it will be difficult to show up on Google's front page for those key words. Fortunately for me there are some other key words that are still searched a ton and I can use SEO to drive free search engine traffic my way.
Everyone who wants to get traffic uses SEO, some use it well and some don't. There are some bloggers who will keyword spam which is very bad and the search engines will rank you lower for applying that tactic. It is suggested that you only use your key words every 100 words.
If you have many popular key words you are focusing on, then you can use them all and weave them naturally into your text. Sometimes though when you are writing about a topic you will use the keywords more than you would actually like, but it is necessary to get your points across.
There are a few specific places you will want to always try to use your keywords in or around.
- The Title
- First Paragraph
- Last Paragraph
- Bold Headlines
Now there are some who will tell you that SEO is dead, but it is not. The reality is that Google changed the way they rank sites, they no longer only use SEO. What they are now doing is something called LSI or Latent Semantic Indexing.
What is LSI? It is a very complicated mathematical calculation. What you need to know about LSI is that you not only have to use keywords and SEO or keyword placement but now you have to make sure that the other words on the page are closely related to your keywords.
For Example: Today's keyword might be SEO so I am also using the words search engines, Google search, keywords, LSI, traffic, etc. See how all of those words are related to one another, so now this little money making blog post has some SEO and some LSI all working together to make an informative article.
If you would like to learn the best Keywords for your blog's niche you can use Google's Adwords Keyword Tool.
If you need more help with SEO and keywords you might like a program like: Insider Search Engine Optimization Secrets.
